Novo Shoes
EDM AND SOCIAL MEDIA STORY SET
This project was part of my application for a graphic design role at Novo Shoes.
The brief required creating a visually engaging EDM and a cohesive set of Instagram stories based on the theme 'Shine Bright' using the provided imagery, with creative freedom to select from provided SKUs.
Provided Images
I was given a selection of images which was a mixture of product and lifestyle shots to choose from for both the EDM and Instagram story set.
Instagram Images before & after
Before
After
I added a gradient overlay and text to some images, the others didn't require any editing. All images have product links taking the audience to the website. The yellow dress has been edited from yellow to a natural colour to match the overall aesthetic.
Instagram Story Set
The Instagram story images are clean with clear messaging and a call to action, allowing the viewer to access the product immediately thought the shopping link.
EDM Design
This EDM strategy is designed to spotlight shoes and accessories that align with the theme ‘Shine Bright’, creating a cohesive and engaging experience for the viewer. I carefully selected products that best represent the chosen concept to ensure the theme is communicated clearly. To enhance the overall impact, I used clean, stylish fonts that are easy to read, paired with high-quality edited images that maintain a consistent look and feel. The combination of clear messaging, thoughtful design, and strong visual elements brings the campaign to life and makes it more compelling for the audience.
Initiative
I took the initiative to create an additional 6 Instagram stories using a mix of product and lifestyle imagery, editing in Photoshop and animating reels in Adobe After Effects.
