Molmic Furntiure
SHONA MODULAR CAMPAIGN
This campaign was created to showcase the versatility of the Shona modular while also highlighting Molmic's retail partners.
Molmic Magazine Ads
I had the pleasure of designing a double-page spread and a single-page ad for two of Australia’s leading home and interior magazines, including the milestone Home Beautiful 100th edition. The double-page spread in House & Garden was a collaboration with our retail partners, promoting both our product and their stores, while the single-page ad in Home Beautiful focused on showcasing Molmic and the product.
EDM Design
I designed this EDM to promote Molmic's Shona Modular, which shows the modular as a whole and detail images highlighting the sofas benefits and characteristics. The intro text has a link to the Molmic Shona Video which shows the endless possibilities using each of the modular pieces on Molmic's YouTube channel.
Instagram Reels
I created each video to promote the Shona modular and to test how each type of reel would preform better. The first two reels were promoted as sponsored ads, both ran for 7 days where they overlapped each other. Each reel shows insights on the bottom left of each device, it's evident that the audience prefers human interaction content over product only.
Reel 1: Shona In The Making
27.4K Views
I captured each stage of the manufacturing process, showing that Molmic are Australian made and manufacture their own products. This reel generated the most views, followers and comments, which shows that people prefer to see behind the scenes videos more than still product videos.
Reel 2: Shona Endless Possibilities
13.9K Views
I assisted on the product photoshoot where we captured images of the different pieces & configurations I created this video to show how the Shona Modular has endless possibilities. This ad got less views than reel 1, which shows that most viewers prefer to see human interaction instead of product only content.
Image credit: Con Nikolovski
Reel 3: Shona Modular Reel
1.5K Views
This video was taken when the Shona was being photographed, it reflects the image in the magazine ads. This reel was not used as a sponsored ad, resulting in the least amount of views.