PWRplay Active
BRANDING, PRINT & DIGITAL ASSET DESIGN
PWRplay Active is an Australian athleisure brand blending premium comfort with minimalist streetwear design, offering activewear and relaxed-fit essentials for everyday movement and style.
I developed the brand identity and designed both print and digital assets to support its launch and presence.
Exhale Range Video
A video to showcase the exhale range, slow motion zoom out to make the viewer feel like they are exhaling. The aspect ratio can be edited to be portrait for social media.
Logo Design & Variations
A simple logo design using two different fonts, a more structured font for PWR and a softer font with curved edges for play. The icon uses a combination of both straight and curved edges to symbolise 'power play', both the typographic logo and logo icon can be used together or seperately.
Logo Usage Examples
Here is an example of the three logo variations and how they can be used.
Fonts & Colour Palette
I chose these fonts because I thought that they compliment the logo, due to the colour palette being black and white I felt that reducing the opacity can give it more flexibility and dimension.
Headings - Adobe Address Sans Pro
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Body Copy - Adobe Acumin Pro
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T-Shirt Print Designs
A collection of logo print designs for a soccer jersey and casual t-shirts, scroll to see all designs.
Swing Tag Design
The client asked for a simple design, so I used the logo icon as the front feature, uv spot gloss print on matte 400gsm card stock. Website is displayed on the back, also uv spot gloss on matte 400gsm card stock with plenty of room for a label sticker.
EDM Design
An EDM design for PWRplay's Black on Black hoodie & jogger range, highlighting the black embroidery on black fleece, photography taken by me.