Molmic Furniture
This campaign was created to showcase the versatility of the Shona Modular through a range of configurations and settings, while also highlighting Molmic’s retail partners as official stockists. By featuring these locations, the campaign guides customers on where to purchase the Molmic Shona.
Magazine Advertising
I had the pleasure of designing a double-page spread and a single-page ad for two of Australia’s leading home and interior magazines, including the milestone Home Beautiful 100th edition. The double-page spread in House & Garden was a collaboration with our retail partners, promoting both our product and their stores, while the single-page ad in Home Beautiful focused on showcasing the brand and product.
Retailer Poster Designs
I created two poster design options for retailers to choose from, along with an order form allowing them to select either a two or three poster set to display alongside their Shona Modular in store.
Social Media
I created each video to promote the Shona modular and to test how each type of reel would preform better. The first two reels were promoted as sponsored ads, both ran for 7 days where they overlapped each other. Each reel shows insights on the bottom left of each device, it's evident that the audience prefers human interaction content over product only reels.
Reel 1: In The Making
27.4K Views
Reel 2: Endless Possibilities
13.9K Views
Reel 3: Shona Modular
1.5K Views
I captured each stage of the manufacturing process to show that Molmic products are Australian made and produced in-house. This reel received the highest number of views, followers and comments, showing that behind-the-scenes content performs better than still product videos.
I assisted on a product photoshoot capturing different pieces and configurations of the Shona Modular. I created this video to highlight its versatility and endless possibilities. This ad received fewer views than Reel 1, suggesting viewers engage more with content that includes human interaction rather than product-only visuals.
Image credit: Con Nikolovski
This video was taken when the Shona modular was being photographed, it reflects the image in the magazine ads. This reel was not used as a sponsored ad, resulting in the least amount of views.
EDM Design
I designed this EDM to promote Molmic's Shona Modular, which shows the modular as a whole and detail images highlighting the sofas benefits and characteristics.
The intro text has a link to the Molmic Shona Video which shows the endless possibilities using each of the modular pieces on Molmic's YouTube channel.