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Novo Shoes
WEAR THE MOMENT CAMPAIGN
This campaign explores the versatility of Novo Shoes through a surreal and visually striking lens. A concept-led campaign, capturing how their shoes move with you through different moments in life — brought together through art direction, photography and creative compositing.
Photography & Compositing
I photographed legs wearing Novo shoes and captured matching backgrounds separately, then composited the elements in Photoshop to create a surreal image that highlights the versatility of Novo shoes—showing they can be worn in every moment of life.
A thoughtfully curated Instagram grid and story set crafted to highlight the campaign’s visual narrative.
Ooh Media
Bold, attention-grabbing visuals designed for OOH placements — built to stop traffic and spark engagement in public spaces. Don't miss the train!
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