Novo Shoes
This campaign explores the versatility of Novo Shoes through a surreal and visually striking lens. Each image combines still life photography of a model’s legs wearing Novo Shoes with urban landscape photography, creating composite visuals where the shoes and legs appear at an exaggerated scale within real city environments. The oversized legs become architectural elements within the scene, walking through streets, resting on rooftops, or standing beside buildings, symbolising how Novo Shoes are designed to be part of every step, in every moment of a woman’s life. The title Wear the Moment reflects the campaign’s core message: Novo Shoes aren’t just worn, they become part of the story, no matter the setting.
CLICK HERE to see my design process
Photography & Compositing
I photographed legs wearing Novo shoes and captured matching backgrounds separately, then composited the elements in Photoshop to create a surreal image that highlights the versatility of Novo shoes, showing they can be worn in every moment of life.
Social Media
A thoughtfully curated Instagram grid and story set crafted to highlight the campaign’s visual narrative.
oOh Media!
Bold, attention-grabbing visuals designed for oOh placements, built to stop traffic and spark engagement in public spaces.
