Pwrplay Active
PWRplay Active is an Australian athleisure brand blending premium comfort with minimalist streetwear design, offering activewear and relaxed-fit essentials for everyday movement and style. I developed the brand identity and designed both print and digital assets to support its launch and presence.
Logo Design & Variations
A simple logo design using two different fonts, a more structured font for 'PWR' and a softer font with curved edges for 'play'. The icon uses a combination of both straight and curved edges to symbolise 'power play', both the typographic logo and logo icon can be used together or seperately.
Logo Variations
Here’s a showcase of the three logo variations and examples of how they can be applied.
Swing Tag Design
The client asked for a simple design,
so I used the logo icon as the front feature,
uv spot gloss print on matte 400gsm card stock. Website is displayed on the back, also uv spot gloss on matte 400gsm card stock with plenty of room for a label sticker.
T-shirt Print Designs
A collection of print designs created for soccer jerseys and casual t-shirts, scroll to explore the full range.
EDM Design
This EDM was designed to promote PWRplay’s Black on Black hoodie and jogger range, focusing on the subtle, premium detail of black embroidery on black fleece. The design approach was intentionally minimal and refined to mirror the sleek, tonal nature of the product, allowing texture and material quality to become the hero of the visual.
Photography by me.